A few facts that have stood me in good stead
I have a proven track record
As a professional writer and creative director with 15 years of industry experience, I have a proven track record of results.
Human truth lies at the heart of good writing
I understand the importance of identifying the human truth within different audiences and in response, create effective campaigns and standalone messages that compel, convince and convert.
Return on investment is my main objective
When you pay me, I want you to get your money’s worth. I believe in return on investment above all else. My job as a creative is to solve business challenges, whether that means selling a product, evoking an emotion or creating action.